
HOW TO AVOID FRAUD
Your net worth might make you a target for scams. Scam
artists don't care how you have come across your money. They
don't care whether you worked hard all your life to earn your
money, or whether you hit the lottery the first time you played.
It is your money they want. The only thing that may stand
between a fraudster and your money is your preparedness when you
are approached.
WHAT CAN I DO
TO AVOID BEING SCAMMED?
Ask
questions and check out the answers.
Fraudsters rely on the sad truth that many people simply don't
bother to investigate before they invest. It's not enough to ask
a promoter for more information or for references - fraudsters
have no incentive to set you straight. Savvy investors take the
time to do their own independent research.
Research
the company before you invest.
You'll want to fully understand the company's business and its
products or services before investing. Before buying any stock,
check out the company's financial statements on the SEC's
website, or contact your state
securities regulator. All but the smallest public
companies have to file financial statements with them. If the
company doesn't file, you'll have to do a great deal of work on
your own to make sure the company is legitimate and the
investment appropriate for you. That's because the lack of
reliable, readily available information about company finances
can open the door to fraud.
Know the
salesperson.
Spend some time checking out the person touting the investment before
you invest - even if you already know the person socially.
Always find out whether the securities salespeople who contact
you are licensed to sell securities in your state and whether
they or their firms have had run-ins with regulators or other
investors. You can check out the disciplinary history of brokers
and advisers quickly - and for free - using the SEC's and NASD's
online databases. Your state
securities regulator may have additional
information.
Be wary
of unsolicited offers.
Be especially careful if you receive an unsolicited fax or
e-mail about a company -- or see it praised on an Internet
bulletin board -- but can find no current financial information
about the company from other independent sources. Many
fraudsters use e-mail, faxes and Internet postings to tout
thinly traded stocks, in the hopes of creating a buying frenzy
that will push the share price up so that they can sell their
shares. Once they dump their stock and quit promoting the
company, the share price quickly falls. And be extra wary if
someone you don't know and trust recommends foreign or
"off-shore" investments.
SOME RED FLAG
WARNINGS OF FRAUD
If it
sounds too good to be true, it is.
You have heard it before but people, still, fall for quick money
schemes. Compare promised yields with current returns on
well-known stock indexes. Any investment opportunity that claims
you'll get substantially more could be highly risky. That also
means you might lose money.
Guaranteed
returns
Every investment carries some degree of risk, and the
level of risk typically correlates with the return you can
expect to receive. Low risk generally means low yields, and high
yields typically involve high risk. If your money is perfectly
safe, you'll most likely get a low return. High returns
represent potential rewards for folks who are willing and
financially able to take big risks. Most fraudsters spend a lot
of time trying to convince investors that extremely high returns
are "guaranteed" or "can't miss." Don't
believe it.
Beauty
isn't everything.
Don't be fooled by a pretty website - they are remarkably easy
to create. You still need to perform due diligence and research
the company. If you can't look up the details elsewhere
(financial websites), then don't invest.
Pressure to
send money right now.
Scam artists often tell their victims that this is a
once-in-a-lifetime offer, and it will be gone tomorrow. But
resist the pressure to invest quickly, and take the time you
need to investigate before sending money. If it is that good an
opportunity, it will wait.
Con artists are experts at
gaining your confidence. So be certain to treat all
unsolicited investment opportunities with extreme caution.
Whether you hear about the opportunity through an email, phone
call, or a fax, be certain to check out both the person and firm
making the offer and the investment they are pushing.
Remember, an educated investor is our best defense against
fraud!
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